Thomas Bienert is our next artist in the 'Think Outside the Walls' Series.
April 11, 2021
WHEN MEMORIES GET BLURRY
When my father died of dementia years ago, I was taken aback. I wanted to fight back this disease, but I'm not a doctor, I am an artist. I fight back with beauty. Therein lies the connection to my work in advertising. My work at L'Oréal is always about beauty, and that influenced me to search for a way to dramatize and depict the disease of dementia; focusing on the loss of beauty rather than the horror. So, I shot items out of focus, out of my father's world as someone with dementia. The blurriness splits the items into clouds of color. There is so much beauty in these details that you won't find by shooting the items in focus. When memories get blurry, they offer beauty in shapes and colors. If you lose the words and memories for items, you lose contact with the world. I see myself as a storyteller with a camera and computer. You may think that you've seen photos out of focus before, but not in this context, not as this strong idea.
Bienert's art website:
THE DAY BEFORE
"I work three days a week as a Creative Director for iBeauty by Publicis, a customized agency for L'Oréal Paris in Düsseldorf, Germany.
So, that leaves four days a week for my art. I've worked in advertising for more than 30 years and I have had the pleasure to work with great directors and photographers. To say that my work didn't influence my art would be a lie. But beneath the artificial life of advertising, I was always interested in the real life. This second life is my art."
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